To create awareness and appreciation of wildlife, in people from all walks of life, of all age groups, through properly planned educational programmes and services.


1. To be the most important resource centre for Zoo Education in Malaysia and to act as a base for learning about plants and wildlife, their habitats and conservation for school teachers and the general public.

2. To have a dedicated team of educators who believe strongly that they can make a difference by learning and teaching about wildlife conservation and its ecosystem.

3. To generate educational activities and programmes in verbal or non-verbal that wheel in publicity, which in turn help bringing more visitors to the Organisation.


1. To act as a platform for knowledge-sharing on wildlife conservation and environmental issues.

2. To provide training for capacity building among Wildlife Educators in Malaysian Zoological Parks.